WordPress • E-commerce • CRM • Automation • Marketing Systems
I build and fix the systems behind growing brands
From branding and ecommerce to marketing workflows and operations, I help founders turn scattered ideas into structured, scalable systems.
Focus Areas
Choose a category to see how I turn messy moving parts into workable systems
Graphic Design
Brand foundations
Brand voice, visual direction, and structure that give growing businesses a clearer operating base.
Graphic Design • E-commerce Ops
Content and campaign systems
Content calendars, campaign assets, and publishing workflows that reduce chaos in day-to-day marketing.
Coding • E-commerce Ops
Commerce system setup
Store structure, business logic, and integrations that make ecommerce easier to run behind the scenes.
Coding
Digital funnels & handoff flows
Landing pages, lead capture, and customer handoffs connected into a cleaner growth workflow.
Automation • Coding
CRM & automation systems
Lead flow, follow-up logic, reporting, and internal automations designed to keep work moving without constant manual fixing.
E-commerce Ops • Automation
E-commerce operations
Inventory, orders, logistics, fulfillment, and reporting workflows that help stores operate with more structure.
Fashion Design • Graphic Design
Marketing planning systems
Planning, coordination, and visibility systems for social, content, and campaign execution.
Fashion Design
Outreach & discovery workflows
Discovery calls, lead handling, approvals, and follow-up systems that make business development more trackable.
Automation • E-commerce Ops
Startup operations
Cross-functional workflows that help founders coordinate teams, assets, tasks, and execution with less confusion.
Automation • Coding
Reporting & visibility systems
Reports, dashboards, and tracking routines that make brand, marketing, and commerce performance easier to understand.
Experience & Capabilities
Business systems I built to make brands run better
Finance, Shipping & Inventory System
Built a business system for profit and loss visibility, shipping and logistics management, and inventory workflows inside a WooCommerce setup.
Store Operations & Outlet Sync
Built a system to manage products, orders, outlet synchronization, and operational reporting so the store could run with fewer gaps.
CRM, Discovery & Workflow System
Created a system for lead handling, discovery meetings, CRM stages, and follow-up workflows so opportunities move through a clearer process.
Brand, Campaign & Content System
Structured brand voice, content planning, campaign coordination, and execution workflows, including Huweya Campaign Management systems.
About Me
Hands-on systems builder for brands that need structure
10+
Systems streamlined
50+
Storefronts & listings managed
8+
Automation workflows shipped
I’m a hands-on systems builder who works where branding, ecommerce, marketing, and operations start to get messy.
I like fixing the parts of a business that usually stay disconnected: store workflows, internal processes, campaign coordination, reporting, and the day-to-day systems people rely on to keep moving.
I’ve worked across ecommerce operations, CRM workflows, automation, outreach, reporting, brand support, and cross-functional coordination with designers, photographers, moderators, creators, web teams, and marketers. The point is not to add more tools. It is to make the business easier to run.
Brand & System Setup
Brand foundations, brand voice, and the core structure that helps a business move from scattered ideas to a clearer operating system.
E-commerce Systems
Store setup, product structure, inventory logic, order handling, and ecommerce workflows built for smoother daily operations.
Marketing Systems
Social media planning, content systems, campaign coordination, and performance tracking that give brands more consistency and visibility.
Automation & CRM
Workflow automation, CRM setup, and internal systems that turn broken processes into cleaner routines the team can actually follow.
Experience
Experience building systems that make businesses easier to run
I build practical systems across ecommerce, CRM, reporting, marketing, and operations for businesses that need more structure behind the brand.
Core systems experience
Commerce and reporting systems
P/L visibility, shipping logistics, inventory workflows, custom commerce tools
Built business systems for accounting visibility, shipping management, inventory logic, and Huweya campaign workflows.
CRM and workflow systems
CRM setup, automation workflows, outreach and discovery processes
Structured CRM and automation workflows that connect lead capture, outreach, discovery calls, handoffs, and follow-up reporting.
E-commerce operations
Catalog operations, inventory, logistics, outlet sync, reporting
Built and improved the workflows behind listings, orders, inventory, outlet synchronization, logistics, and reporting for day-to-day business visibility.
Marketing, brand, and team coordination
Marketing systems
Content calendars, publishing workflows, campaign coordination
Built social planning, publishing, and campaign coordination systems so marketing execution runs with more structure.
Discovery and outreach workflows
Outreach tracking, discovery coordination, deliverables, approvals
Created clearer workflows for outreach, discovery, approvals, and delivery across clients, creators, and internal teams.
Brand support & reporting
Brand voice, creative coordination, social and campaign reporting
Supported brand consistency while coordinating with designers, photographers, creators, moderators, and marketing teams, then turned activity into usable reporting.
Tools & platforms
WordPress
WooCommerce
CRM & Workflow Systems
Google Workspace
Chrome Extensions
Design & Brand Tools
Marketing & Content Tools
Automation & Reporting Tools
Working style
Hands-on, practical, and builder-minded. I like fixing messy setups, simplifying workflows, and making the business easier to operate without unnecessary complexity.
Ideal clients
Founders, startup teams, brand owners, and growing businesses that have momentum but need stronger systems behind the brand.
Contact
Let’s build the systems your brand needs to operate with more structure
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